Thursday, July 06, 2006

What Cola Wars

Coca-Cola and Pepsi are usually bitter enemies, but when PepsiCo Inc. got a letter offering to sell Coke trade secrets, it went straight to its corporate rival.

Six weeks later, three people face federal charges of stealing confidential information, including a sample of a new drink, from The Coca-Cola Co. and trying to sell it to PepsiCo Inc.

“Competition can sometimes be fierce, but also must be fair and legal,” Pepsi spokesman Dave DeCecco said. “We’re pleased the authorities and the FBI have identified the people responsible for this.”

Coke thanked Pepsi for its assistance. ...Read more here

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