From The Washington Post
"...This time, it's for real. Classic rock will disappear from FM radio in Washington next Monday, to be replaced by a soft pop format designed to win listeners in one of the few places where broadcast radio remains strong--at the office.
The new 94.7 Fresh FM will feature music by the likes of Jason Mraz, Third Eye Blind, Leona Lewis, Coldplay, Gwen Stefani and John Mayer--a mix intended to compete with 97.1 WASH-FM's soft rock sound, capturing a somewhat younger audience than that station by excluding what Fresh's promotional materials call "washed-up old slow songs."
Two years ago, CBS Radio rebranded its classic rock station at 94.7 FM from The Arrow to The Globe. promising an alternative rock sound reminiscent of the legendary 1980s rocker, WHFS. But in short order, 94.7 returned to its classic rock roots, playing the big rock hits of the 60s and 70s with a mix of more recent music of the same ilk. Now, that music will be relegated to a channel on HD radio, the sub-channels that are available only to the very few consumers who have bothered to go out and buy special radios that receive the extra channels hidden on the FM band.
The demise of Classic Rock 94.7 means the end of the FM road for voices that have accompanied Washingtonians to and from work for decades, such as Cerphe Colwell, who has been a mainstay of D.C. radio since he started on the old WHFS in 1972..."
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